Marketing Strategies that Teach, Transform, and Deliver Results

Hi, I’m Eric Minor. After 25 years driving growth for brands like PepsiCo and S.C. Johnson, I discovered that the same strategies that build billion-dollar brands can transform businesses of any size. With an engineer’s eye for data and a marketer’s passion for creativity, I help companies spot opportunities others miss. Let’s create something special together.

SERVICES

Let’s make your marketing work harder for you. I’ll help you build and execute strategies that deliver real results – the same approaches I used to drive success at PepsiCo, Kraft Heinz, and other industry leaders.

MARKETING SOLUTIONS

Custom strategies that drive growth, from digital transformation to brand building

Brand strategy
Positioning refinement
Growth opportunity analysis
Digital campaign development
Content strategy and thought leadership
Marketing analytics and performance measurement
Social media strategy
Community engagement planning and events for Higher Education and B2B organizations

FRACTIONAL CMO SERVICE

Executive-level marketing leadership without the full-time commitment

Strategic marketing plan development and oversight tailored to your business objectives
Marketing budget optimization and resource allocation guidance
Mentorship and development of in-house marketing talent
Vendor and agency relationship management
Crisis communication planning and reputation management
AI strategy and integration

SPEAKING ENGAGEMENTS

Inspiring insights on marketing innovation, leadership, and strategic growth

Keynote presentations on marketing strategy, digital transformation, and brand building for corporate events and industry conferences
Interactive workshops that help teams develop practical marketing skills and strategic thinking capabilities
Leadership development sessions focused on building and managing high-performing marketing teams
Custom training programs designed to elevate your marketing department’s capabilities

Work Process

Discovery & Assessment

Through in-depth interviews and data analysis, we examine your current marketing efforts, business goals, target audience, and competitive landscape to identify key opportunities and challenges.

Strategic Diagnosis

We synthesize our findings to pinpoint the core marketing issues affecting your growth, separating symptoms from root causes to ensure we’re solving the right problems.

Solution Design

Based on your unique situation and objectives, we develop a customized action plan that aligns with your resources, timeline, and budget while leveraging proven marketing strategies that have worked for similar organizations.

Implementation Framework

We create a detailed roadmap that outlines specific tactics, timelines, and responsibilities, ensuring clear accountability and measurable outcomes for each initiative.

Execution & Monitoring

Whether through hands-on guidance or strategic oversight, we help you implement the recommended solutions. Using established KPIs and analytics, we track progress and measure results against objectives, making data-driven adjustments as needed to optimize outcomes.

Success

Proven track record of impactful results

100+

Products or Campaigns

25+

Years

Testimonials

Strategic Marketing

“Eric is a sophisticated marketer who develops comprehensive strategies that consistently deliver measurable results and drive bottom-line growth.”
• Stacey V., Marketing Executive

“His unique ability to balance strategic vision with practical execution stands out. Eric developed targeted marketing plans that achieved remarkable results, even with limited resources.”
• David I., Business Partner

Innovation & Problem Solving

“Eric brings an extraordinary perspective to every challenge. His calm, collected approach and innovative thinking transform obstacles into opportunities.”
• Bill B., Owner

“His marketing expertise drives innovation consistently. Eric excels at identifying strategic opportunities while masterfully orchestrating all aspects of marketing – from advertising and digital to PR and customer service – ensuring comprehensive market coverage.”
• Vince B., Industry Leader

Business Impact & Results

“Beyond his marketing excellence, Eric provides invaluable coaching and strategic business insight…”
• Shawna M., Business Leader

“Eric’s sharp consumer focus and relentless drive for results set him apart. “
• Satyam V., Business Associates

“Eric’s problem-solving skills perfectly balance objectives with available resources, making him both a strategic leader and mentor.”
• Scott H., Marketing Executive

Our Story

Hey there! I’m Eric Minor, a marketing strategist who’s spent the last 25 years helping brands tell their stories and connect with customers in meaningful ways. My journey into marketing started in an unexpected place – as an electrical engineer analyzing data for Quaker Oats. That unique blend of technical know-how and consumer insights proved to be my secret weapon as I moved through roles at industry giants like PepsiCo and Kraft Heinz. What began as number-crunching evolved into a passion for finding those special opportunities that transform good brands into great ones. Whether it was launching Cheetos Cheesy Checkers or driving category leadership in pet food, I discovered that magic happens when you combine solid data with creative thinking.

This approach led me to establish BENE Associates in 2009, where I partnered with major brands like ConAgra Foods while drawing from my experience launching innovative products at S.C. Johnson that generated over $60 million in sales. The consulting work revealed something exciting: organizations of all sizes were hungry for Fortune 500 marketing expertise. I expanded my playbook even further as Senior Director at Libman Company, where we doubled website traffic and launched successful TV campaigns, and later as CMO at the University of Illinois, where we achieved record enrollment during unprecedented times. Each role added new dimensions to my understanding of what makes marketing truly effective.

Today, I’m channeling everything I’ve learned into helping businesses find their competitive edge. When you work with me, I don’t just hand over a marketing plan and walk away. I believe in teaching while doing, helping your team understand not just the “what” but the “why” behind successful marketing decisions. Think of me as both your marketing professor and strategic partner, working alongside you to transform your marketing potential into real results. Whether you’re launching new products, expanding your digital presence, or reimagining your brand strategy, I’m here to help you build lasting success. Ready to explore what’s possible for your business? Let’s talk.